The World’s Most Valuable Currency and Commodity

Money is the driving force behind so much of our world.

The almighty dollar drives businesses to produce and sell. It drives people to work their tails off, it locks people in cycles of anxiety, it pits man against woman, man against man, and woman against woman.

Money is also just a beautiful piece of paper or metal or a number on a screen. It can take us to places we’ve never been before and it can give us experiences we’ll never forget!

But as powerful as money seems to be in each of our lives there are two things that hold more sway:

Time and Relationships.

In this blogpost we’ll discuss our most valuable commodity: Time.

As the human race has expanded and evolved we’ve, unfortunately, lost the value of time yet added so much pressure to it. We can become controlled by the thought of it, by the notion that more time equals more money…and, especially for those who don’t make a massive hourly wage, the equation is Stress + Time = More Money.

If we take a look back at the history of the human race we can see the change in men and how present they were in the lives of their communities. Thousands of years ago time was only seen in revolutions of the sun. The particular hours of the day were not overly important. A person just had to get as much done during sunlight as possible in order to hunt, and then in order to ensure the crops were grown and harvested. With the invention of the clock and the day job we’ve become more and more reliant on knowing EXACTLY what time it is. Men are spending more and more time away from home / family / community in order to put their time into something that will give them just enough money to ensure their families have food, shelter, warmth and entertainment.

This is a noble cause, and I congratulate any man that is able to provide for his family again and again and again. What I would like for you to get from this message, though, is that Time is a finite commodity. Not for the universe, but for a man. Once it is spent it cannot be returned, refurbished, bought again, reused, altered, doubled up, invested for the future, or in any other way manipulated. Time will pass whether you like it or not.

Comedian Kevin Hart hosted Saturday Night Live and he joked about being a man coming home from work and dreading seeing an over-hyper child ready to “play with daddy”. (Click here to see the clip)

While very funny, and probably very true for many men, the fact of the matter is that Time with your child can NEVER be returned. If you miss it now, you will have missed it forever.

We spend so much time being stressed about time that we miss the present moment. We spend so much time worrying about work in the future that we rob ourselves and our loved ones of focused attention in the moment. We spend so much time fretting and regretting over the past that we take ourselves RIGHT OUT of the things that are happening around us that most of our lives are not lived experiencing the wonderment of NOW.

Acclaimed author, Eckhart Tolle, nailed that concept in his book The Power of Now (Kindle version on Amazon), but for me, the concept wasn’t framed contextually enough for me to understand it until someone actually yelled in my face, “YOU’RE MISSING THE F-ING PRESENT MOMENT!”

So, let this blogpost be me yelling that in your face. (Minus the swearing since that’s not really my style.)

Make THIS time count and give your full, focused attention to it. Then do the same thing with the next moment and the following situation and every time you meet a new person and every time you say “good job” to your kid and “I love you” to your partner.

Next blogpost: Our most valuable currency: Relationships

If you don’t want to wait until the next blogpost and get some amazing insights into relationships, how and why you react the way that you do, and the dangers you may unknowingly be facing click for my newest ebook here: “9 Ways You May Be Unknowingly Destroying Your Relationship”

9 Ways You May Be Unknowlingly Destroying Your Relationship

What if you showed up as the man you were meant to be? Get the Kindle Version Now

The ONE thing you NEED to succeed…

The First Word in Effortless Alpha is “Effort”

So what’s that ONE THING that YOU NEED in order to be successful in life? Is it Effort? Is it Money? Is it Knowledge or Power?

I’m going to give you a HUGE secret of the marketing industry right now. Drum roll please!!!!

Here’s the answer: there is no ONE THING. It doesn’t exist!

Sales people or marketing firms will lead you to believe that THEIR ONE THING is “THE” thing that will make you rich or successful, muscle-bound or laser-focused. However, each one of those is a money grab. There is no ONE thing that will EVER make me, you or anyone else successful.

Does this mean their program or product isn’t useful? NO! I’m sure whatever they are selling can be tremendously helpful in you achieving your dreams, but I would like you to know this: if you decide to buy or listen or watch that ONE THING then put it into use ASAP, then go get the next ONE THING and integrate it ASAP, then go get the next ONE THING, etc.

There are 72,843 things you need in order to be successful in life (that statistic was made up on the spot with absolutely no research but you get what I mean). How do any of us know which one of those is going to be THE thing that takes us over the edge? We don’t.

That’s why the Effortless Alphas are such an important part of a man’s growth in life! The first word is “Effort”. An Effortless Alpha doesn’t get to any level of success without first putting in the effort. Each of us must have what I call the 3 D’s. Desire, Discipline and Determination. He becomes an Effortless Alpha through discipline and determination by practicing daily the traits that he desires to see in himself. And even just those three won’t get him where he wants to go but they’re a damned good start.

It would be great if there was just ONE THING we needed to do to have the life of our dreams but only because we’ve been drawn into a life that promotes instant gratification. Effort, hard work on self, and passion aren’t seen as “masculine” traits by today’s general society.

NO LONGER! We, the Effortless Alphas, are taking men to new heights, new levels of confidence, and becoming the role models for the men of tomorrow so that the world can end up in a better place than where we sit today! We choose to be the captains of our own lives, putting the pre-conceived notions of the general society aside so we can each live our own life to the fullest that WE desire!


If you’re a man and this resonates with you feel free to join the Effortless Alphas FB group. It’s free but the value and the brotherhood are priceless.

If you have struggled with relationships, both intimate and business, please check out my ebook by clicking the title, “9 Ways You May Be Unknowingly Destroying Your Relationship.”

Then click here (“9 Ways Coaching Program“) to access my 9 week, 9 ways coaching program based on the book. You can work exclusively with me in a safe yet challenging environment. I WILL challenge you and you WILL learn a lot about yourself, your relationships, and you WILL make a difference in the lives of you, your family and your business associates.

A Brand New Brand!

Introducing the new Effortless Alpha brand!

What does it mean? ————————————————————

We change, we adapt, we grow and continue on for the better. It is incredibly Masculine to be able to handle whatever situation comes our way with grace and power. In that vein, as I grow and my coaching business grows and the Effortless Alpha community grows, I have felt the overwhelming urge to re-brand the Alphas with something that better suits the heading.

I absolutely loved the old logo and what it stood for, and will continue to use the hawk as a physical symbol of focus, dedication, determination, boldness and discipline. But as I grow as a man I wanted a logo, a brand, that could withstand the test of time and I believe I have found it!

You are no doubt familiar with the Jungian archetypes of man: Warrior, Magician, Lover and King. Supposedly all four have a place within each of us and they are utilized at different times when needed. So, why a triangle instead of a square? Well, I have a slightly different approach that I believe is even more powerful and far less complex. (If you’d like to get to know more about the archetypes from Robert Moore, click here for the link to the kindle version of his book.)

If you’ll notice in the logo there are three lines connecting each corner of the embossed triangle to a central point. My belief, and the way I am encompassing my own Masculinity, is that the three corners of the triangle represent the Warrior, Wizard and Lover while the central point is the Leader. You see, for the Masculine Expansion to occur in each of us the Leader in us must be present at all times in order to maintain the chaos of the other three. A man run by just one of the other archetypes is out of control. He needs the Leader in all aspects to maintain order, continue to grow, and become an amazing role model. Notice, too, that the Leader is neither higher nor lower than the rest (creating a pyramid), but on the same level. The best Leaders in the world can lead from any position. They do not require to be at the head nor do they require to be behind, but they exist among the rest.

This is the path of the Masculine Expansion. This is the growth of a man so that he may lead the life of his desires. Join the Effortless Alphas ( on Facebook! It’s a free community for men to find the Leader within themselves. Then, keep your eyes and ears peeled for the release of the Launch Date of The Masculine Expansion Program ( .

For more information about these programs, and info on one-on-one or group coaching with me please go to!

The Effortless Alpha

Kevin Bruce Scott


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Copyright © *2017* *Effortless Alpha*, All rights reserved.

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Get Back to Better!

What is normal? What is best? What is worse?

“Normal” is very subjective and is unique to each individual. A question men do not ask themselves is “What is my standard for normal?” An even better question that men do not ask themselves is “What is my goal to increase my normal standard?”

“Normal” is the comfortable routine that allows us to easily breeze through each day without TOO much harm or differentiation to the schedule or to ourselves. I challenge you to look at your life, as is, and honestly determine what your “normal” is. Then ask yourself, “Do I like my normal, or can my standard for normal get better?”

The reason for this article is I’ve heard so many men say, “I have to get back to normal.” after a break-up or an extended layoff from work or even a bout of sickness. I understand the desire to “get back to normal” because it’s easy, and comfort feels good. Nobody ever says, “OK, now that that’s over I’m going to go be worse.” You have the option to, but you don’t choose that because worse hurts, it feels bad. You also have the option to say, “I am going to Get Back to Better!” If you’ve just had your heart broken, lost a job, had the flu, or just had a bad night’s sleep, you have the opportunity to make a distinct change in your life and “Get Back to Better!”

Take a look at who you were during that relationship that ended. Are there any areas for improvement in yourself so that you can have a better, deeper, more passionate and intimate relationship next time? Look at the person who had the job that was lost. Could he be more proactive, complain less, stand up for himself more, or be less argumentative. Take a close look at the person that was lying in bed, sick. Could that person eat healthier, exercise more, or start taking care of himself as soon as there were signs of illness?

I want to note that the changes I’m suggesting are not easy ones. Most men cannot just flip the proverbial switch and, tada, they’re changed for the better! These are not simple changes but they ARE possible. So instead of “getting back to normal” why not give it a shot and “Get Back to Better!”

Show Up or Stay Home!

Do you ever think about how you’re showing up in the world? Do you ever think about how you’re showing up in your community? Do you ever think about how you’re showing up in your mind and body?

Probably the greatest lesson that I ever received from my mother was one which she would teach me quickly before I stepped out the door of our house every time. She would simply say, “Remember who you are.” As a teenager and a young adult it would often annoy me to a small extent, believing she didn’t trust me to be responsible. But it has been one of the foundational paradigms of my life that has brought me much success, given me confidence and made me the leader I am today.

I’m no longer living with my parents so I don’t have her to remind me to “remember who I am” every time I leave my house (even though she still does it when I visit home!) but I have happily taken the task of doing it for myself. Every day, before I do anything, I say to myself, “Remember who you are.” This gives me a push to work out harder, to eat better, to love deeper and, most importantly, to SHOW UP as the best person I know how to be in every situation of every day. It has become Effortless and a habit because I’ve done it so much over the years.


Over the past couple years I have evolved the thinking and feeling behind it, though. The words remain the same, because the feeling those specific words give me is so important to the process, but instead of remembering who I am I now remember who I am becoming. It gives me an extra edge over other people who don’t have that motivation to be exceptional. Remembering who I WANT to be when I’m dealing with people makes me the Effortless Alpha I dream of being, and makes me SHOW UP, not only for me, but for my girlfriend, for my business partners, and very, very importantly, for my mother.

Take a look at yourself…be honest…do you SHOW UP every day as the best version of yourself? Maybe give yourself a reminder to “Remember who you are.”



I Hope You’re WRONG

What if your NEED to be RIGHT is the reason everything is going WRONG?

Have you heard the saying, “You can be RIGHT or you can be HAPPY”? Or perhaps, “You can be RIGHT or you can be RICH/WEALTHY”?

Where in your life do you feel the need to be RIGHT?

“You can be RIGHT or you can be HAPPY” in a relationship.

For me, every now and again, I feel that need to prove that I’m right. That I finally remembered something that she didn’t! But did I remember it correctly, or was I remembering it from my personal point of view? I could be right from my own point of view, but does that make me RIGHT? Surely it doesn’t make me right from her point of view most of the time.

So when I’m fighting that point is it worth upsetting her and spending a day, a half a day, or two days upset and disconnected? It’s absolutely NOT worth that! We have a finite number of days on this planet and to spend it emotionally apart from the person or the people you love the most is absolutely not worth it!

Check in with yourself when you get into that arguing mindset and you’re completely in the fore-front of your mind. Do you need to be RIGHT or would you like to be HAPPY? All it takes is a moment of recognition, “Am I just fighting this point because of my feeling of my NEED to be RIGHT?”

“You can be RIGHT or you can be RICH” in business.

Where are you saying to yourself in your life, your business, or your job that it’s difficult? “I can only make this much money in this position”, or “I have no other talents that I can go and get another job”. We can be whatever we want to be! I’ve done seven different jobs in seven completely unrelated fields and I’ve been successful in all of them! But in each one I got to a point I was telling myself I was RIGHT about my boss being a jerk, or having a dead-end job, or I could not make any more money doing it…until one day, doing sales, when I thought I was making as much money as I could, and the job kinda sucked but it was paying the bills, I was shown that I could make double and work even less! All it took was a little extra training from someone who was better at it than me, a little practice and the belief that I could do it. Then I showed myself I could do it!

But until that point I was RIGHT! And I really wanted to be RIGHT that I could not make any extra money! I was subconsciously sabotaging myself when going into work every day because I wanted to be RIGHT that it was hard, that the job wasn’t quite worth the money I was earning.

So where in your life are you feeling the NEED to be RIGHT? Your mind is going to tell you, “Nowhere! I don’t NEED to be RIGHT!” So ask yourself then, where am I not 100% happy? Finances? Relationship? I will guarantee you that where you’re not feeling comfortable is where you’re feeling your NEED to be RIGHT about how difficult it is or about how someone else is treating you.

So just be HAPPY in the journey out of your NEED to be RIGHT! We can be WRONG once in a while and be REALLY HAPPY! It’s not something that feels great right away…in fact, it feels kinda crappy to accept the fact that we’re not RIGHT. It felt really crappy to me…it still does sometimes, to accept the fact that I’m not RIGHT! My body does not like to be WRONG, especially in relationships. It feels like anxiety and anger and resentment…but it has nothing to do with the other person in the relationship. It has everything to do with my desires and my NEED to be RIGHT.

However, being RIGHT or being WRONG is not the answer! Being open to opportunity and possibility is the answer. The challenge of accepting being WRONG is dealing with the shame, guilt and fear of not being RIGHT. So, what would your life look like knowing that beyond being RIGHT about your current circumstances are the possibilities of being wealthier, healthier, happier and more passionate TODAY? Since this is the case, wouldn’t you therefore prefer to be WRONG?


Kevin Scott

Effortless Alpha


Does This Sound Familiar?

I have had 6 jobs in my life, all of them lasting more than 2 years, one as high as 7. And in each and every one of them I have only risen to a level where I began working for a boss I just couldn’t stand. Even my current job. So why continue to put myself through this? Clearly the universe is trying to tell me to do it myself, to be my own boss. But what can I do? My passions are watching/playing sports and acting. Acting is hard to get paid for unless you’re “lucky” and I’m too old to get back into competitive sports, let alone train enough to be good enough to get paid. What can I do? I have no talents outside of doing what I already know how to do. What if I try something and all my friends and family think I’m an idiot for doing it. Or worse yet, I do it, it fails, then I look stupid and I’ve wasted a ton of time and money that I could have been spending on my current job…which I really don’t enjoy anymore.
Sound familiar? These are the voices in our heads keeping us from growing, evolving, and having a life that we love to live!
We can’t blame those voices though. They’re doing their job. Their job is to keep us safe. And comfort is safety.
We’ve evolved past needing to constantly be on the lookout for predators or hiding in caves for safety so our minds have evolved to protect us from “possible” harms emotionally and mentally.
The voices don’t have to control our lives, though! We have a secondary mechanism in our minds – consciousness. We can actually choose to override these voices and do whatever we want.
Most of us get around 80 years to live this life. Most of us let the voices direct us. In every moment we are making a choice: to allow the voices to win or to take action in spite of them.
Will these voices ever go away? No. They will adapt and evolve and grow so that when we adapt, evolve and grow they will try to keep us down, keep us comfortable at that next level. But we WILL BE AT THE NEXT LEVEL!
Take one step in the direction of your chosen future today. Just one.  Feel the power, the excitement, the desire for more it gives you to accomplish it, no matter how small. Embrace that feeling…and tomorrow read this again…and take another step.
Find out if the Effortless Alpha Protocol is the right fit for you. Reach out to to see how the Effortless Alphas can give you endless support.

Effortless Alpha Protocol – Mission Statement

In the mirror

The Effortless Alpha Protocol empowers men to have the freedom to live a life of integrity. 

To me, that statement means everything. There are many different ways to interpret it depending on one’s definitions of “empower”, “freedom” and “integrity”.
Allow me to break it down so anyone can better understand my purpose for the Protocol.
“Empowers men…” means giving unending, unparalleled and unwavering support. Men that are a part of the Protocol are actively making changes in their life; big and small, in business, in relationships, and most importantly, in themselves. It is the topmost priority and, dare I say, duty for every other Effortless Alpha to provide the type of support they would want or more. It is in the force created by a power circle of men that a singular man can and will find the most encouraging and uplifting energy to make the changes he desires and continue to maintain them while growing and teaching other men to do the same.
“…to have the freedom…” means to feel like they are able to make the changes they desire. As men we take on the responsibilities of many, whether they are real or not. Many times we will get stuck in a career because it’s something we’re good at and its consistently bringing in income. We can even get stuck in a relationship we don’t truly care for because we’ve associated the feeling of significance with love.
I want to be clear here, the Effortless Alpha Protocol is not a place where men come to drop everything they’re doing and build again from scratch. More often than not the responsibilities in a man’s life are real: home, children, family. So it is our mission to either help make a transition into something more in alignment with what they truly want or just increase the level of passion in their lives and bring back the feelings of wants and desires.
“…to live a life of integrity.” Integrity. This is my trigger word. It gets me fired up, it gives me tingles and it makes me angry. It fills me with excitement and sadness. Why the juxtaposition? Being in Integrity and hearing stories about people who live their lives with ultimate integrity get me completely fired up and leave me wanting more! People who do not live in integrity I feel sadness for. People who directly affect my life in a negative fashion who are not in integrity get me very angry. Also, if I am not in Integrity I feel an intense discomfort in my chest and stomach, to the point of anxiety sometimes. This is how I know it’s my passion word.
I’ve done a ton of research and interviews on the word integrity and how people view it. My definition of integrity is to always be in alignment with your moral values, with what you’re trying to achieve in life, be honest and forthright in your communications. A lot of people explain it as keeping your word or just doing what you say you’re going to do. I find that definition lacking. As long as I’m honest and forthright in my communications I can de-commit from something I said I was going to do because I’m still in integrity with my values.
There is only one person that holds me back from being the best version of myself and that’s me. There is only one person I have to be better than and that’s who I was yesterday. I look in the mirror and I see my competition.
If you have any questions about how the Effortless Alpha Protocol works you can both check out our website at and email me at
Thank you so much for taking the time to read this. I hope you’ve been inspired!
Kevin Scott
The Effortless Alpha

The Search for Integrity

I am on a search for Integrity. Anywhere. Everywhere. And, sadly, it’s hard to find. When I meet or see people that Effortlessly radiate Integrity I talk to them! I ask them how they define Integrity. I want to know what makes a person live with Integrity so I can live a life that’s in alignment with what I want.